At the top of the page, you can see the quantity of unique customers who visited your business and paid with credit & debit cards so far this week. The number of Unique customers and Total customer visits values change from day to day with traffic and transactions processed.

Note: These customer counts will not display customers who paid cash, or bought nothing at all; values are calculated based on transactions that used Moneris as the payment processor. Unique customers are defined by the payment card they used when processing transactions. For example, if the same customer visits you on Monday, Wednesday, and Friday to purchase something and they use the same card, they are counted as 1.

This section derives its data from a combination of sources, including federal census data, card issuer data, and Moneris transactional data from other Moneris merchant categories in your area.

Across the top of this section, you can see the top three sales areas organized by postal code prefix. These areas are also displayed on the map that appears below. You can see the percentage of sales and customers that come from each postal code based on anonymized cardholder data.

On the screen, the Customer details section shows customers who used a credit/debit card at your location who are from the selected postal code/area. If you select a different area on the map, these numbers will dynamically update to reflect the data from the newly selected postal code/area. It also shows the percentage of your total sales which come from this area, as well as the percentage of your business' customers.

The Demographics section draws data from the last federal census, which captures average resident age, population totals, and average annual income. If you select a different area on the map, these numbers will dynamically update to reflect the data from the newly selected postal code/area. 

This section ties customer counts with gross and average sales values for the specified timeframe. The New customers number is taken from the first time a credit/debit card is used to process a transaction on a Moneris device. The Returning customers number is taken from credit/debit cards that had been used at your business on a previous date.

Beside the customer counts, you can see average and total sales figures. The average sales are calculated by taking the total sales for New and Returning customers respectively and dividing by the number of respective transactions. For example, if New customers accounted for 25 transactions and did $300 in sales, the average ticket would be $12.

These customer counts can also be viewed for the previous month, previous 3 months, or previous 12 months. The default view is from the previous week. You can adjust your view by clicking the Last week drop-down menu and selecting a different time frame. 

The Customer Spend section displays data on customer spending trends that is drawn from transaction data processed on your Moneris devices. The spending types in the Type column are separated out into High, Medium, and Low spend. The largest transactions (in dollars) processed in the time frame qualify as High.

In the Customers column, these are the customer counts that correspond to spending at the various levels. The Transactions column shows the number of transactions that qualified as High, Medium, or Low spend, and the Average transaction column shows the average spend that qualifies as High, Medium, or Low respectively.

You can adjust the time frame being viewed by clicking/tapping the Last month drop-down and selecting a different period, e.g., last 3 months. 

The data in the Customer Journey section is drawn from transaction data collected by Moneris from other Moneris merchants in your geographic area. The categories you see are merchant types using Moneris devices to acquire credit/debit payment from their customers. The idea here is to look at where your customers are transacting before and after they patronize your business.

For example, if your business is a retail store located in a strip mall, you might see your customers stopping in at the dry cleaners a few doors down, and then the fast food joint in the adjoining plaza after they've shopped with you. This sort of insight will enable you to form reciprocal partnerships with neighbouring businesses to benefit you both, e.g., "Show us you've done your dry cleaning at Bert's Dry Cleaners and we'll give you 10% off your next purchase."